How do you develop culinary content that can move a foodservice operator to action? There are plenty of different approaches, but they pretty much all boil down to these two steps: identify a target’s wants or needs and satisfy them. Often, in away-from-home food, that means also satisfying the wants and needs of the consumer base.
Food data sources abound—industry publications, syndicated research, your own primary studies, Flavor Atlas™ (yes, a shameless plug) and more—and all are telling you which foods are trending where, when and with whom.
How do food marketers get the most from social media? It’s a perennial question that I tend to answer in the same way: the brands that use social media effectively are the brands that offer value up front. It’s a pretty simple idea, the foundational principle of content marketing, but it’s frequently forgotten when it comes time to populate a social content calendar.